I consider myself quite savvy in the social media network, willing to at least give most outlets at least one shot. So obviously my interest was piqued when, through my office, I received an invitation to attend the Fashion Group International‘s Social Media Seminar. Very intriguing.
With Laura Lanktree from Flare moderating the panel of 5 social media experts, it was definitely entertaining, eye-opening and inspiring – both for my own personal use as well as for work, in which I maintain our brand’s Twitter account.
The panel included Alicia Cox – Website producer at CanWest Digital Media, Janine Falcon – founder/editor of imabeautygeek.com and Face Kit editor of thekit.ca, Phil Falcone – Integrated Strategy + Creative for Zebra Studios, Dara Fleischer – Director, Strategic Partnerships & Promotions for BeyondtheRack.com, and Tanja Zelko – Manager, Online Marketing and Customer Experience at Roots Canada Ltd.
There were some really great points that were discussed within the 2 hours of the seminar. A lot of focus on Twitter and Facebook – and how you shouldn’t assume that it’s the same people reading both. You’ve got two different demographics there to broaden your range. Social media also covers the 3 C’s: Content, Community and Conversation. Love the live Tweet Up while the seminar was going on using the hashtag #fgiSMS. Perfect way to illustrate exactly what the panel was talking about – getting people talking and interacting.
One thing mentioned about Twitter giveaways (or “Twiveaways”) is that it’s “legally” okay if the giveaway is worth less than $100? Must look into it more, on why it would be a legal issue for giving anything away. What’s the difference between giving it away on Twitter vs someone on the street corner handing you a sample, or a door prize raffle?
One question was asked as to what the “Twitterverse” would be like in 5-10 years. And it really is hard to say. 5-10 years ago, you wouldn’t necessarily think that a site that allows you to only post 140 characters at a time would become the next biggest thing. Foursquare was briefly mentioned, and is definitely becoming more and more popular (also very excited that I had added the venue, and within half an hour there were 6 other seminar attendees checked in with me!). Another site/app that’s becoming bigger is GetGlue which follows the same idea of Foursquare with checking in, but it’s to things like TV Shows, Books, Music, Topics, Movies, etc. I read a while ago in Twitterdom that someone lovingly referred to it as “the foursquare for people who don’t leave the house” (I may be paraphrasing, I can’t remember the exact quote) And like how Foursquare allows users to earn badges, GetGlue gives the opportunity for users to earn stickers which they can actually physically order & have it sent to them.
Overall, the FGI social media seminar was a very insightful & educational evening with a very relevant topic. It’s definitely inspired me to pick up my blogging a bit more.