This week’s Swoon-Worthy Sundays should be renamed to be AWE-worthy Sunday. If you were online at all this past Wednesday, you would have seen the amazing insanity that was the Veronica Mars Movie Kickstarter Project. For those who aren’t familiar with what Kickstarter is, it’s basically a place where people can put their projects up to have it crowd-funded. People can pledge whatever amount, with different “rewards” or gifts for the different levels. This has been used for authors, musicians, all kinds of artists to help get funding for their projects.
And for those who aren’t familiar with Veronica Mars, it was a show that premiered in 2004 on the WB and revolved around a girl and her father, a private investigator and former sheriff of the town Neptune. Together, they solved mysteries from petty crimes to large-scale cases. Veronica Mars is sassy & sarcastic, a breath of fresh air in a time where many of the female leads on teen shows out there were (and often still are) quite superficial and mindless fluff. Ever since it was cancelled after their 3rd season, fans have been screaming for closure in the form of a movie. (Not unlike the Arrested Development syndrome…)
I first saw a mention about a potential movie deal on Twitter, just after 10:30am on Wednesday. Entertainment Weekly had an exclusive article about it – with a hilarious video with Kristen Bell and a few of the other stars that you MUST watch. The stars and creator were all on board but Warner Brothers thought a big budget movie wasn’t going to be feasible. So the goal was to raise $2 million in 30 days and if they succeeded, WB would back the production in terms of promotion and marketing.
At this point, it was about 10:45am, I had sent it to a few friends who were also big Veronica Mars fans and the Kickstarter page at this point was at just over $6,000. After I looked back, 45 minutes later, and saw the jump from $6k to $82k I started taking note throughout the day on how fast the number was growing.
I became completely enthralled in the progress of this Kickstarter project. If the execs at the WB didn’t think there was a calling for it from the fans, they’ve sure been proven wrong. Not only did this Veronica Mars movie project surpass expectations, it had broken Kickstarter records for being the project with the highest goal, the quickest to make $1 million, and the quickest to make $2 million. With the increase within the first hour or so, I had high hopes that the project would happen – but I didn’t think they’d meet their goal for another few days. Little did I know that once it hit the lunch hour, the total would jump $100k every 15 minutes. It completely blew my mind.
The different pledge levels had increasingly amazing “rewards” for how much you wanted to support it. From a PDF of the movie script $10), to a walk-on role ($10k!) a lot of the items got snatched up really quick. My good friend Lisa was trying to convince me to split the $1000 with her so we could get the two tickets for the premiere & after party and if I didn’t have a wedding coming up next year, I might have been really tempted. Lisa read somewhere that the one who backed the project at the highest amount, $10,000, isn’t even a diehard fan! He just likes to support creative projects and isn’t even sure he’ll be around and available during shooting for said walk-on role. I absolutely love it when wealthy people are so generous with their money and supporting artistic projects.
I also found all 3 seasons at BMV for $15 each (since Amazon seems to have jacked up the price once the buzz for this movie project started, and Future Shop & Best Buy don’t even seem to have it available on their site anymore). I am definitely in the mood to re-watch this entire series at some point, to lead up to the movie. Kristen Bell also tweeted on a potential re-watch of the series together, one episode a week and her or the creator, Rob Thomas, would live tweet it.
At the time of writing this on Saturday afternoon, a mere 4 days since the Kickstarter campaign began, it’s hit the $3.5 million mark. While it’s certainly slowed down since the first day, they still have 27 days to go.
I love you guys. You are all SO spectacular. I am speechless.
— Kristen Bell(@IMKristenBell) March 14, 2013
Never seen Veronica Mars? The WB has all the episodes streaming on their website!