For those that have been living under a rock (or not been on any form of social media) over the last 4 weeks, there’s a viral charity fundraiser taking place called the Ice Bucket Challenge™, raising awareness and donations for ALS (Amyotrophic Lateral Sclerosis aka Lou Gehrig’s Disease). The challenge, in which an individual is nominated by someone to either donate to ALS or dump a bucket of ice over their heads in 24 hours, has garnered the attention of everyone from your own family and friends as well as celebrities. This viral status has increased donations to the ALS Association from $1.2 million last year to a whopping $5.7 million in just two weeks. As of today – just shy of the challenge being active for a month – they have reached donations of over $70 million, according to an official press release.
While I have enjoyed watching the videos of my friends and favourite celebrities doing this challenge, I was not looking forward to being challenged on it myself – and today alone – I have been challenged by two people. So thank you to those of you who have nominated me for the ice bucket challenge. However, I will not be doing this so please don’t waste one of your three picks on me.
- I’m donating money RATHER than dumping ice on myself, not AS WELL AS. In fact, since hearing somewhere on the news that ALS Association has more money than they know what to do with at this time, I have chosen two other charities to donate to that I feel very strongly about and could do with more support and awareness: Indigo’s Love of Reading Fund and the Anti-Bullying Campaign PinkShirtDay.
- I don’t do videos. I really don’t like being on camera. That’s why I don’t do vlogs, that’s why it took me a bazillion takes to do a 2-second “Indigo Minute” clip.
- Like with puppies and kids, I like watching them but do not feel compelled to partake (nor want to be judged or criticized for not joining in). That being said… some of my favourite celebrity ice bucket challenge videos include the ones from Neil Patrick Harris, Emily Blunt via John Krasinski and Benedict Cumberbatch.
This may be considered anti-climactic and no fun but it’s gotten to the point where it feels a bit like peer-pressure and being guilt-tripped into doing something charitable is not the right way to go about supporting a cause. So, HUGE kudos to the challenge for raising immense awareness and donations across many platforms for a very important cause but I will go the way of Patrick Stewart and support a charity or two in my own way.