Jessica (Paper Trail Diary) and I had the wonderful opportunity to attend the preview party of Curiosa on the eve of their grand opening in the Parkdale neighbourhood of Toronto. You might wonder, as a “purveyor of extraordinary things”, what might you find through the doors of 1273 Queen Street West? Everything your magic-loving heart desires! There are books, greeting cards, stationery and letter-writing accessories.
There are bookish enamel pins, jewelry, vintage games, collectible decor items, candles & soaps.
There are items for fans of Tolkien, Game of Thrones, Fantastic Beasts and, of course, Harry Potter. Like, a LOT of it. The moment you step foot inside the store, the three large shelves on your right are all Potter and Potter-esque items. Curiosa also carries official merchandise from MinaLima – the talented design house behind the art in the Harry Potter films – such as postcards and gorgeous art prints.
Curiosa not only stocks an eclectic assortment that you can tell had been carefully curated for the store, but the sheer amount of detail in the visual merchandising and decor is phenomenal. (Those who know me, know how much I appreciate this kind of thing. 😉 ) It’s truly an overwhelming experience the first time you step foot into Curiosa. My eyes didn’t know where to look first, wanting to take in every detail. You feel like you’re stepping foot into a shop in Diagon Alley. There’s even a display of cauldrons with spoons stirring themselves! I also love that many who signed the guestbook also included their Hogwarts house.
Located not too far away from The Lockhart, the Harry Potter-themed bar, the west end of Toronto is becoming quite a hub for Potterheads!
More pics from the preview party last night!
I was so thrilled to be invited to the preview party at @curiosasociety this evening! Officially opening tomorrow, this new store in Parkdale is a "purveyor of extraordinary things". A store filled with items that will delight fans of books, stationery, magic and Harry Potter (including @minalimadesign prints)! 😍 The level of detail in the store decor, and assortment of products was overwhelming. Knowing I'll 100% be back many times, I restrained myself a bit this first visit. . 👈 keep swiping to see more of the store and what I picked up during the party! . Congratulations Heather and Stephen on the opening of your amazing new store! . Click the link in profile for my post about the new shop!
I know these aren't my usual kinds of photos but I'm too hyped up to sleep on sharing my new happy place with you guys. @curiosasociety is new in town – a gift/stationery shop with a heavy focus on Harry Potter, classic literature, magic, and vintage games. RIGHT?!?! It is AWESOME. Swipe to see some magical details but if you head to the link in my profile, you'll see many more! I am so stoked that Curiosa exists and in my city. Toronto sure knows its HP love. ⚡️❤️ . . . #curiosa #curiosasociety #toronto #torontoshopping #harrypotter #potterhead #stationeryshop #giftshop